Crisalida. Salvador. Wallace Laboratories Dali.


New Brunswick, New Jersey: Wallace Laboratories, 1958. 5 color plates. 8 pp. 19.5 x 24 cm (oversquare). Paper covers. "Crisalida," by Salvador Dali (1958). This Surrealist brochure for Miltown, the first mass-market tranquilizing drug, comes with a fascinating story. The introduction of Miltown (meprobamate) by Wallace Laboratories in 1955 created enormous demand during the "Age of Anxiety," until it was found to cause physical and psychological dependency and finally was listed as a controlled substance in 1970. In 1958, when Wallace Laboratories already had produced well over a billion pills and made tens of millions of dollars from Miltown, they hit upon a novel way to promote their runaway product: hire the self-described lunatic Salvador Dali to create an exhibit and an accompanying pamphlet for the 1958 American Medical Association meeting in Philadelphia. The exhibit consisted of "a sixty-foot, pulsating, walk-through cocoon, said to depict man's Metamorphosis from ‘the evils of nightmares' to ‘divine and paradisiac dreams'" (Andrea Tone, "The Age of Anxiety"; Basic Books, 2008). This "souvenir pamphlet featuring original artwork" accompanied it. "Crisalida" means "chrysalis" in Spanish, and the four mixed-media watercolors reproduced here are filled with butterflies. The four original watercolors sold at Christie's in 2002 for $238,106. The World Catalogue locates only two copies of this rare and unusual pamphlet. Top front corner bumped. My last copy. **Free domestic shipping with direct order. Item #06901

Price: $175.00