Kaltenbach's 12 anonymous Conceptual advertisements in Artforum, Nov. 1968 through Dec. 1969. Stephen J. Artforum. Leider Kaltenbach, ed, Philip.
Kaltenbach's 12 anonymous Conceptual advertisements in Artforum, Nov. 1968 through Dec. 1969.
Kaltenbach's 12 anonymous Conceptual advertisements in Artforum, Nov. 1968 through Dec. 1969.
Kaltenbach's 12 anonymous Conceptual advertisements in Artforum, Nov. 1968 through Dec. 1969.

Kaltenbach's 12 anonymous Conceptual advertisements in Artforum, Nov. 1968 through Dec. 1969.

New York: Artforum, 1968–1969. Vol. VII, no. 3 through vol. VIII, no. 4 (Nov. 1968-Dec. 1969). The series complete in 12 issues. Profusely illustrated (much color). 27 x 25.8 cm. In 1968 and 1969 the Conceptual artist Steve Kaltenbach created a serial art work by buying space in Artforum for anonymous comments and exhortations, among them, "Start a rumor," "Perpetuate a hoax," "Build a reputation," "Become a legend." This is the entire group. Most are 1/8 page; one is 1/24; one is 1/4; and one is a full page. The tricky ones are "Johnny Appleseed" on the final page of Dec. 1968 and the sculpture on p. 15 of Jan. 1969. That one and the full-page "Become a Legend" on p. 11 of Summer 1969 are the only ones in the front of the magazine. The rest are all in the last few pages. These issues appeared at a key moment in the history of contemporary art and also contain scores of other articles. A few subjects are earthworks, Billy Al Bengston on the Ferus Gallery, Barry Le Va, Helen Frankenthaler, David Smith, Willem de Kooning, Robert Morris, Ellsworth Kelly, Robert Smithson, Barbara Rose on the politics of art, Dennis Oppenheim, Keith Sonnier, El Lissitzky, Claes Oldenburg, Joseph Beuys, Dan Flavin, and Michael Fried on Manet (with Theodor Reff's thorough and well-deserved takedown of that long and questionable article, which occupied the whole issue). We also can supply long runs and many other issues of Artforum. All copies nearly as new. Shipping weight about 11 lbs. (5 kg). **Free domestic shipping with direct order. Item #69096

Price: $350.00